Your website should do more than exist.
Start with a template that gets you online in a day. When you're ready to stand out, we build the one that looks like you. Either way, it plugs into your newsletters, your follow-up, and your Growth Guides.
Templates & Custom
Included templates, or a full custom build
Optional IDX
Live MLS listings as an add-on
No Extra Build Fee
Single property & open house pages included
GROWTH WEBSITES & LOCAL ASSETS
A real estate site built to rank, convert, and stay yours
Most agent websites are generic subdomains that vanish if you ever switch brokerages. Growth Websites are custom digital assets you 100% own, optimized for Google and AI Answer Engines with built-in lead capture funnels and optional IDX MLS search.
Start with included templates. Go custom when you are ready.
Every GS+ Advanced, Dual-Track, and Pro subscription includes unlimited prebuilt website templates ready to launch. When you want to go hyper-local and show off where you do your best work, the Pro and Elite custom build packages take it further.
Prebuilt Templates
Included with Advanced, Dual-Track & Pro
Unlimited, ready-to-launch website templates included in your monthly subscription. Standard and luxury designs, single property showcase pages, and open house pages, all branded to you, no extra build fee.
- Unlimited standard and luxury templates
- Single property showcase & open house pages
- Lead capture funnels built in
- No one-time build fee, just your subscription
Pro & Elite Custom Builds
One-time build fee · Hosting included in subscription
Custom-built packages that let you go hyper-local, showing off where you do your best work, your favorite local spots, and much more. A one-time build fee gets you a strategic brand asset, with monthly hosting already covered by your GS+ subscription.
- Hyper-local area & neighborhood pages
- AI Virtual Concierge trained on your market
- One-time build fee, hosting included in subscription
- Pro and Elite packages available below
Optional IDX Addon, highly recommended
Display live MLS listings on your site with an IDX integration. It is optional, but highly recommended, and it still costs much less per month than some of the best website providers in real estate charge today.
The Checkbox vs. The Strategic Brand
See the difference between a website that just exists and a digital asset that actually converts.
The Digital Business Card
A generic template that looks like every other agent in your market.
"I am a top producer with 15 years of experience. Call me today."
- Rented platform with high monthly fees
- Agent focused messaging (Ego-driven)
- Generic, rigid templates
- Invisible to AI tools (ChatGPT, Perplexity)
- Static pages that leak leads
The High Performance Engine
A custom ecosystem built to capture leads and establish local authority.
"You deserve a stress free move. Here is the expert plan to sell your home for top dollar."
- 100% ownership with a one time build fee
- Client focused Storybrand messaging
- Custom engineered hyper local pages
- AEO ready architecture for AI search
- 24/7 AI Concierge to capture and qualify
Same agent. One gets a bounce. The other earns the call.
The Hidden Cost of the Checkbox Gap
We are in full support of brokerages providing a way for their agents to have an online presence. However, too many agents underestimate the value of uniqueness when it comes to websites and online branding. Treating your digital presence as a checkbox item ("My broker provides me a website... check!") makes you a commodity.
When 10 agents have the same templated design, the same URL structure, and leads get funneled to a website that looks exactly like everyone else's, you lose your unique brand personality and value proposition. It is not that you won't get business. It is simply a massive missed opportunity to differentiate yourself from the herd. You either fall into the trap of generic broker provided sites, or you overpay for luxury "website rental" subscriptions. It is time to close the gap and build a true owned asset.
| Feature | The Utility Broker Provided | The Beauty Tax Luxury Subscriptions | The Strategic Asset GS+ Growth Ecosystem |
|---|---|---|---|
| Primary Objective | Digital business card | Aesthetic branding | High performance lead engine |
| Ownership Model | Rented (Broker owned) | Subscription (You Rent Access) | Digital Equity (You own it) |
| Messaging Focus | Agent focused ("Hire me") | Design focused ("Look at me") | Client focused ("Here is value") |
| Search & AI Strategy | Basic templated SEO | Standard localized SEO | AEO ready (Answer Engine Optimization) |
| Financial Model | Included in splits/fees | High monthly recurring rent | Customized and an extension of a more powerful digital ecosystem |
The GS+ Standard
Beautiful, client focused designs engineered to capture attention, establish authority, and convert traffic into clients.
A Vetted Growth Ecosystem
We are not just another tech company. We are your strategic partner. GrowthSuite+ is a professional growth ecosystem built exclusively for eXp Realty agents and teams. Built by eXp agents, for eXp agents, we share your culture and goals. Move beyond generic brokerage tools and plug into an ecosystem built on 24 years in the field.
When we say GS+ is different, it is not a pitch. These are the GS+ founder stats. Before building GS+, our founder built and ran real estate websites on several of the major real estate website platforms, along with broker provided sites, and knows firsthand where they fall short. Why does this matter to you? Because your site wasn't built by tech developers guessing at what works. It was engineered by top producing agents who used these exact templates, checklists, and automated workflows to close hundreds of millions in volume. You are inheriting a proven playbook.
Everything Included in the GS+ Professional Website Build
A comprehensive suite designed to rank on Google and AI search tools, capture leads, and establish your authority in the market. Best of all, this entire digital asset is built directly on top of a powerful CRM, sales, and marketing platform, providing the rock-solid foundation every top producer needs.
Hyper local SEO pages
6 area pages that rank on Google for the real searches your clients are making every day.
AEO ready structure
Structured so ChatGPT, Claude, Perplexity, and Google AI cite your site when buyers ask AI for local advice.
Custom IDX experience
A listing interface that rivals Zillow and Redfin. Buyers stay on your site instead of bouncing back to third party portals.
AI Virtual Concierge
Captures and qualifies leads 24/7, in your voice, without you lifting a finger.
Resource center
Home valuation, mortgage calculator, market data. Give value first and trust follows naturally.
Authority pages
A bio and review section that earns credibility without announcing it.
Why AEO changes everything right now
GS+ Growth Websites are exclusively designed and built for eXp Realty agents and teams who want a more elevated presence online and are tired of the high costs of other "website rental" companies.
Buyers are skipping Google and asking AI tools things like "What is the best neighborhood in [city] for a growing family?" Most agent sites are invisible to those answers. GS+ structures your content to position you as the recommended local authority.
Show potential sellers how your AI ready website positions their home to be recommended to local buyers using ChatGPT, Claude, Perplexity, Google, and others.
The window to get ahead of this is open. It will not stay open.
Meet Your AI Virtual Concierge Team
Never miss a lead again. Your AI Concierge team works 24/7 to greet, qualify, and book appointments with every visitor, on every page.
Ellie
Your primary AI assistant greets every visitor, answers general questions, qualifies leads, and books appointments 24/7 across your entire platform.
Dedicated Area Experts
With the GS+ Elite package, you get up to 8 additional AI concierges. Each one is trained exclusively on the hyper local data of their assigned area, providing buyers with unmatched neighborhood expertise.
Area 1
Conner
Area 2
Sophie
Area 3
Maddie
Area 4
Zara
Area 5
Jake
Area 6
Theo
Area 7
Josie
Area 8
Olivia
Area experts are included in the GS+ Elite package.
Your Path to Market Dominance.
Stop renting your digital presence. Follow a proven framework to build a brand asset you own.
Choose Your Path
Select the GS+ build that fits your goals and secure your one time build fee.
Install Your Engine
We engineer your hyper local pages and AI concierge to capture high intent leads.
Own Your Market
Stop paying for leads and start attracting them as the primary authority in your zip code.
Transparent Investment Logic
Your one time build fee is the investment in your Strategy and Story. Your GS+ platform subscription covers monthly hosting.
GS+ Pro
The complete professional platform to establish your real estate dominance.
One Time Build Fee
10% off if paid in full
Payment plans also available
- Home, Buy, and Sell pages
- 6 SEO + AEO area pages
- Custom IDX experience (with IDX Broker)
- 1 AI Concierge
- Professional/Team Bio & Client Reviews
- Local Favorites & Mortgage Calculator pages
- Contact forms with seamless CRM & drip campaigns
GS+ Elite
Everything in the Pro Package, plus massive market expansion.
One Time Build Fee
10% off if paid in full
Payment plans also available
Premium upgrades include:
- Everything in Pro, plus
- 2 additional areas (8 total)
- 4 neighborhoods each (32 total)
- 8 area focused AI virtual concierges
- Maximum market coverage
Available Add ons for Extra Market Dominance
Customize your platform with a la carte additions.
Area Page
Additional hyper local page
AI Virtual Concierge
Area focused chatbot
Neighborhood Page
Targeted sub area page
If a website is just a checkbox on your business plan, we are probably not the right fit.
But if you see your online presence as an owned asset, let's talk.
Frequently Asked Questions
Everything you need to know about the GS+ Professional Website Build.
Gain Authority.
Avoid Perpetual Rent.
Book a demo or secure your package today. Eliminate the monthly platform tax and build a brand asset that works for you 24/7.