For eXp Agents

    Your website should do more than exist.

    Start with a template that gets you online in a day. When you're ready to stand out, we build the one that looks like you. Either way, it plugs into your newsletters, your follow-up, and your Growth Guides.

    Templates & Custom

    Included templates, or a full custom build

    Optional IDX

    Live MLS listings as an add-on

    No Extra Build Fee

    Single property & open house pages included

    GROWTH WEBSITES & LOCAL ASSETS

    A real estate site built to rank, convert, and stay yours

    Most agent websites are generic subdomains that vanish if you ever switch brokerages. Growth Websites are custom digital assets you 100% own, optimized for Google and AI Answer Engines with built-in lead capture funnels and optional IDX MLS search.

    austinhomeslux.com
    AEO Optimized

    Austin Modern Farmhouse Showcase

    $1,425,000 · Westlake Hills

    Featured
    Lead Capture: 14 tour requests this week+42% MoM
    Two Ways to Get Your Website

    Start with included templates. Go custom when you are ready.

    Every GS+ Advanced, Dual-Track, and Pro subscription includes unlimited prebuilt website templates ready to launch. When you want to go hyper-local and show off where you do your best work, the Pro and Elite custom build packages take it further.

    Prebuilt Templates

    Included with Advanced, Dual-Track & Pro

    Unlimited, ready-to-launch website templates included in your monthly subscription. Standard and luxury designs, single property showcase pages, and open house pages, all branded to you, no extra build fee.

    • Unlimited standard and luxury templates
    • Single property showcase & open house pages
    • Lead capture funnels built in
    • No one-time build fee, just your subscription

    Pro & Elite Custom Builds

    One-time build fee · Hosting included in subscription

    Custom-built packages that let you go hyper-local, showing off where you do your best work, your favorite local spots, and much more. A one-time build fee gets you a strategic brand asset, with monthly hosting already covered by your GS+ subscription.

    • Hyper-local area & neighborhood pages
    • AI Virtual Concierge trained on your market
    • One-time build fee, hosting included in subscription
    • Pro and Elite packages available below

    Optional IDX Addon, highly recommended

    Display live MLS listings on your site with an IDX integration. It is optional, but highly recommended, and it still costs much less per month than some of the best website providers in real estate charge today.

    The Checkbox vs. The Strategic Brand

    See the difference between a website that just exists and a digital asset that actually converts.

    Before: The Checkbox

    The Digital Business Card

    A generic template that looks like every other agent in your market.

    "I am a top producer with 15 years of experience. Call me today."

    • Rented platform with high monthly fees
    • Agent-centric messaging (Ego-driven)
    • Generic, rigid templates
    • Invisible to AI tools (ChatGPT, Perplexity)
    • Static pages that leak leads
    After: The Strategic Brand

    The High-Performance Engine

    A custom ecosystem built to capture leads and establish local authority.

    "You deserve a stress-free move. Here is the expert plan to sell your home for top dollar."

    • 100% ownership with a one-time build fee
    • Client-centric Storybrand messaging
    • Custom-engineered hyper-local pages
    • AEO-ready architecture for AI search
    • 24/7 AI Concierge to capture and qualify

    Same agent. One gets a bounce. The other earns the call.

    The Hidden Cost of the Checkbox Gap

    Treating your digital presence as a checkbox item makes you a commodity. You either fall into the trap of generic broker-provided sites, or you overpay for luxury subscriptions that focus on your ego rather than your client's success. It is time to close the gap and build a true strategic brand asset.

    FeatureThe Utility
    Broker-Provided
    The Beauty Tax
    Luxury Subscriptions
    The Strategic Asset
    GS+ Growth Ecosystem
    Primary ObjectiveDigital business cardAesthetic brandingHigh-performance lead engine
    Ownership ModelRented (Broker owned)Digital Landlord (Subscription)Digital Equity (You own it)
    Messaging FocusAgent-centric ("Hire me")Design-centric ("Look at me")Client-centric ("Here is value")
    Search & AI StrategyBasic templated SEOStandard localized SEOAEO-ready (Answer Engine Optimization)
    Financial ModelIncluded in splits/feesHigh monthly recurring rentCustomized & extension of a powerful ecosystem

    The GS+ Standard

    Beautiful, client-centric designs engineered to capture attention, establish authority, and convert traffic into clients.

    GS+ Hero Section Example
    GS+ Custom Real Estate Website Example
    GS+ Communities Page Example
    GS+ Property Search Example
    GS+ Platform Analytics Example
    GS+ Platform Overview 1
    GS+ Platform Overview 2
    GS+ Platform Overview 3
    A Solid Base Foundation

    Everything Included in the GS+ Professional Website Build

    A comprehensive suite designed to rank on Google and AI search tools, capture leads, and establish your authority in the market. Best of all, this entire digital asset is built directly on top of a powerful CRM, sales, and marketing platform, providing the rock-solid foundation every top producer needs.

    Hyper-local SEO pages

    6 area pages that rank on Google for the real searches your clients are making every day.

    New

    AEO-ready structure

    Structured so ChatGPT, Claude, Perplexity, and Google AI cite your site when buyers ask AI for local advice.

    New

    Custom IDX experience

    A listing interface that rivals Zillow and Redfin. Buyers stay on your site instead of bouncing back to theirs.

    AI Virtual Concierge

    Captures and qualifies leads 24/7, in your voice, without you lifting a finger.

    Resource center

    Home valuation, mortgage calculator, market data. Give value first and trust follows naturally.

    Authority pages

    A bio and review section that earns credibility without announcing it.

    On IDX: An IDX Broker subscription is required for the custom IDX experience and live listing data. If you don't yet have an account, you can sign up here. Most IDX providers cost a fraction of what other website providers charge per month alone, and your GS+ website build fee is a one-time cost, not a recurring drain.

    Why AEO changes everything right now

    Buyers are skipping Google and asking AI tools things like "What is the best neighborhood in [city] for a growing family?" Most agent sites are invisible to those answers. GS+ structures your content to position you as the recommended local authority.

    Show potential sellers how your AI-ready website positions their home to be recommended to local buyers using ChatGPT, Claude, Perplexity, Google, and others.

    The window to get ahead of this is open. It will not stay open.

    Next-Gen Engagement

    Meet Your AI Virtual Concierge Team

    Never miss a lead again. Your AI Concierge team works 24/7 to greet, qualify, and book appointments with every visitor, on every page.

    Main Site ConciergeEllie - Primary AI Concierge

    Ellie

    ● Always On

    Your primary AI assistant greets every visitor, answers general questions, qualifies leads, and books appointments 24/7 across your entire platform.

    Dedicated Area Experts

    With the GS+ Elite package, you get up to 8 additional AI concierges. Each one is trained exclusively on the hyper-local data of their assigned area, providing buyers with unmatched neighborhood expertise.

    Conner

    Area 1

    Conner

    Sophie

    Area 2

    Sophie

    Maddie

    Area 3

    Maddie

    Zara

    Area 4

    Zara

    Jake

    Area 5

    Jake

    Theo

    Area 6

    Theo

    Josie

    Area 7

    Josie

    Olivia

    Area 8

    Olivia

    Area experts are included in the GS+ Elite package.

    Upgrade to Elite

    Your Path to Market Dominance.

    Stop renting your digital presence. Follow a proven framework to build a brand asset you own.

    1

    Choose Your Path

    Select the GS+ build that fits your goals and secure your one-time build fee.

    2

    Install Your Engine

    We engineer your hyper-local pages and AI concierge to capture high-intent leads.

    3

    Own Your Market

    Stop paying for leads and start attracting them as the primary authority in your zip code.

    Transparent Investment Logic

    Your one-time build fee is the investment in your Strategy and Story. Your GS+ platform subscription covers monthly hosting.

    GS+ Pro

    The complete professional platform to establish your real estate dominance.

    $1,477$1,977

    One-Time Build Fee • 10% off if paid in full

    Payment plans also available

    • Home, Buy & Sell pages
    • 6 SEO + AEO area pages
    • Custom IDX experience (with IDX Broker)
    • 1 AI Concierge
    • Professional/Team Bio & Client Reviews
    • Local Favorites & Mortgage Calculator pages
    • Contact forms with seamless CRM & drip campaigns
    Best Value

    GS+ Elite

    Everything in the Pro Package, plus massive market expansion.

    A Combined Value of $4,051

    $2,977

    One-Time Build Fee • 10% off if paid in full

    Payment plans also available

    Premium upgrades include:
    • Everything in Pro, plus
    • 2 additional areas (8 total)
    • 4 neighborhoods each (32 total)
    • 8 area-focused AI virtual concierges
    • Maximum market coverage

    Available Optional Add-ons for Extra Market Dominance

    Customize your platform with a la carte additions.

    Area Page

    Additional hyper-local page

    $147 each

    AI Virtual Concierge

    Area-focused chatbot

    $97 each

    Neighborhood Page

    Targeted sub-area page

    $47 each

    If a website is just a checkbox on your business plan, we are probably not the right fit.

    But if you see your online presence as a strategic brand asset, let's talk.

    Frequently Asked Questions

    Everything you need to know about the GS+ Professional Website Build.

    Your Next Step

    Gain Authority. Avoid Perpetual Rent.

    Book a demo or secure your package today. Eliminate the monthly platform tax and build a brand asset that works for you 24/7.

    Secure Your Strategic Brand Asset